Why is My Company Blogging in the First Place?
Does your company want to get its feet wet in the social media world, or is trying to and spinning its wheels? If so, what can be done to improve the situation? First, re-analyze why you have a...
View ArticleMaking the Most of Trade Shows: Post Show Conversion
Trade shows, especially petroleum shows, are a great opportunity for your business to network and meet trade show attendees. Large shows often attract tens of thousands of visitors from all over the...
View ArticleUsing Marketing for Building Relationships
Relationship building is a critical process in certain types of sales cycle involving personal interactions and rapport before the prospect is near the buying phase. The high cost and infrequency of...
View ArticleBRAND NEW FEATURES AND FRESH LOOK – Automation Rules & a New UI
ActiveConversion is proud to announce the release of an upgraded UI and automation rules designed to handle sales leads more efficiently. Automation rules is a new cutting edge feature designed to...
View ArticleWebinar Recording! Top Lead Management Tactics That Super-Charge Your Sales &...
You are invited to join ActiveConversion and Sales Lead Management Association (SLMA) for a free webinar. View the recorded webinar now! Our speaker line-up! This is the first time SLMA is...
View ArticleSLMA Radio Show: ActiveConversion on Sales Lead Management
Following the ActiveConversion webinar on sales lead management, Brad Kamphuis, Director Business Development, spoke on the SLMA radio show on Oct 13, 2011 at 5:00PST. Podcast Powered By Podbea n...
View ArticleActiveConversion: Finalist – Top Sales Productivity Tool
Every year, the Top Sales Organization conducts an award ceremony recognizing the best in sales and marketing. Since its inception in 2010, ActiveConversion has been nominated twice, this time for the...
View ArticleActiveConversion adds Microsoft Dynamics CRM Integration
ActiveConversion is now directly integrated with Microsoft Dynamics CRM. Key features of ActiveConversion for Microsoft CRM: Send companies, prospects and leads automatically from ActiveConversion to...
View ArticleBecome a Freak of Nurture
Okay, so you’re probably wondering what we mean by a “freak of nurture” right? Well, the truth is there won’t be any bearded ladies or elephant men involved. Sorry to get your hopes up and everything,...
View ArticleTrade Show Conversion: Slow and Steady Wins The Race
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View ArticleSales Pipeline Infographic – Turn Clicks Into Customers!
Many B2B companies operating in the industrial realm have longer and more drawn-out sales cycles. So, how do you know when a lead is ready to buy? Our Sales Pipeline infographic shows you exactly how...
View ArticleRow, Row, Row Your Boat to Marketing Automation Success!
You might be wondering, “What does rowing a boat have to do with marketing automation?” It seems like the two couldn’t be more unrelated. However, rowing can actually teach us a lot when it comes to...
View ArticleIt’s Valentine’s Day! Marketing & Sales – Let’s go from “It’s Complicated” to...
How many times have we heard of the love/hate relationship between Marketing and Sales? The two entities can sometimes take on an “it’s complicated” relationship status instead of a harmonious one....
View ArticleActiveConversion Releases a New Email Tool, Making it the Ultimate Sales...
Many of our industrial clients and prospects come to us asking about email marketing. They heard about it at a conference or a colleague was explaining how it helped generate sales. ActiveConversion...
View ArticleThe Benefits of PPC for B2B Companies
We’ve heard all the excuses before, “Why pay for clicks in search engines, when I am already paying my sales team to find customers?” This point of view could be costing your company leads and sales,...
View ArticleCombating the Downturn with Sales and Marketing ‘Weapons’
In the midst of the biggest decline in oil prices since 2008, headlines in the industry seem to be a constant stream of “budget cuts”, “projects on hold”, and “reduced capital spending”. In this...
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